This initiative was born out of passion to promote Manicaland (The Eastern Highlands), as a tourist destination. Its primary aim is to instill the desire to travel and explore this destination. Manicaland is basically under utilized in regard to its capacity to immensely contribute towards the tourism revenue generated by the Zimbabwe tourism product, as a whole. Moreover the region has a rich tourism heritage which includes world class places with rich flora and fauna, diverse culture and favorable climatic conditions.

Our role is to showcase the potential The Eastern Highlands has, as it looks forward to becoming the best tourist destination in Zimbabwe. We are very hopeful that through aggressive promotional activities, the region will realize this great potential.

“The world is a book and those who do not travel read only one page.” ‐ Saint Augustine